Facebook Badges: The Lowdown on 'Top Fans' and 'Valued Commenters'
Who needs trophies when you can get badges?
Facebook keeps rolling out the hits to connect you to your audience, but one of its latest features is kind of a win-win.
So, what’s up with the new badges? The “badges” (which are displayed next to your name) pop up as “top fan” or “valued commenter” alongside users’ names.
The “Valued Commenter” badge is awarded when someone comments frequently on a Page or in a Group, and the “Top Fan” badge is acquired when a fan is one of the most active.
So, what’s the advantage?
Fans and Page/Group owners alike can benefit from this added feature. Page and Group admins can see who is interacting the most while badge earners are recognized for their hard Facebook work.
If you run a page, you can even use badges to increase both page engagement and sales by dropping your top commenters and fans a DM to say thank you with a discount on one of your products.
"This is pretty clever on Facebook's part. It's Pavlov-style classical conditioning at its finest - rewarding your fans for engagement with positive reinforcement (a.k.a. the badges)," says Kelly Ann Collins, CEO of Vult Lab.
"This strategy has been used on message boards for years to get people to post more threads and comment more, so we know this tactic works. (Remember BBS? And Philip (Pud) Kaplan’s super-busy FC board and all of its badge-style levels?) I'm surprised Facebook didn't incorporate this sooner."
All in all, it gives fans and members alike a level of satisfaction that their interactions aren’t going unnoticed (who doesn’t like getting rewarded every now and then?) as it gives Page and Group owners yet another community marketing tool.
If you have any questions about this feature, tweet us via @vultlab.