Simply Superb: Your Quick Guide to Snapchat Advertising Part 2
In the last article, I gave you a quick introduction to Snapchat advertising. You learned about the different ad types, why you absolutely have to advertise on Snapchat, and how cheap Snapchat advertising actually is.
In this article, I’m going to show you how to create your own Geofilter. It’s truly simple, I promise.
As a quick recap from Part 1, here are a few ways Geofilters can promote your business.
Increase awareness about your business
Encourage word-of-mouth advertising
Give people a reason to come to your business
Provide something special for your customers/event attendees
Reach people with what they like (in this case, Snapping their friends)
Draw attention to your event
Want to learn more? Check out Part 1!
With all that out of the way, let’s create our very first Geofilter!
Create your first Geofilter
Your first step is super simple. Just go to Snapchat’s Create page and select the “Filters” option.
This will take you to Snapchat’s in-browser filter builder. You can use this to create the Geofilter yourself.
On this screen you can choose to either upload your own design or start with one of the pre-made templates provided by Snapchat.
Personally, I would not recommend using one of Snapchat’s pre-made templates. They’re a good choice if you need a starting place to get some inspiration, but don’t use them as your final product. While the pre-made templates are nice, they’re still generic, and your audience has probably seen them before.
Instead of using the pre-made templates, consider using Canva to create your Geofilter.
Canva’s design tools are straight forward, easy to figure out, and there is much more variety in the pre-made templates they provide, so Canva is also a good place to get inspiration for your own filters.
To show you how easy it is to use Canva, here’s a filter I slapped together in under five minutes.
If you’re not comfortable creating your own Geofilter from scratch, you should consider hiring a graphic designer to design one for you. Yes, you’ll have to shell out some extra cash, but it’s worth relying on professionals when you’re outside of your comfort zone.
After you upload your own Geofilter, click the “Next” button, and you’ll be taken to a screen where you can select the dates for when your Geofilter will be active.
Select your dates, click “Next,” and you’ll be taken to a map where you’ll draw out the space where people will have access to your filter.
This step is when you’ll realize how cheap a Geofilter is. The Geofilter I made only costs $15 to run for five days over Main Street in Philippi, WV.
Press “Checkout,” enter your payment info, and you’re done!
See, how easy was that?
Now all you have to do is wait for Snapchat to approve your Geofilter, then you’re in the clear. Keep in mind, though, that it can take about two weeks for Snapchat to approve your filter, so you need to submit it for approval ahead of your event.
Congratulations! You’re officially a Snapchat advertiser. If you followed along, you just submitted your first Geofilter for approval.
Is Snapchat advertising easier than you expected? What did you think about creating your first Geofilter? What are some ways you can get inspiration for your own filters? Tweet me about it! @_Jaroldo_