4 Ways the Psychology of Web Design Impacts Content Marketing
Visualize the difference made by an interior designer on a space previously uncared for; a room once barren or mismatched is suddenly radiating the perfect aesthetic suitable for Pinterest. The care a physical space needs to demonstrate excellence needs translated to the digital world—into your web design. The reason one needs to overhaul and continually refine their web design is because of how it affects content marketing.
Simply put, content marketing is using other published work to entice customers. Instead of exclusively creating content with sales or advertising in mind, one creates content which incites intrigue or excitement, encouraging prospective customers to engage with your product instead of feeling like they are victims of a sale.
Across numerous platforms, the four most commonly impacting influences on how web design affects content marketing are as follows:
Ease of access
Almost every digital marketing consulting website will accentuate these facets as non-negotiable. Though this is true, there are other branching, related factors which influence the lingering passerby which give a deeper insight on the reality of web design.
1. Impression and Appearance (The Halo Effect)
Researching social psychology can be one of the most enlightening activities if you want to up your game on online marketing understanding. The “halo effect” explains the subconscious phenomenon which gives humans the ability to justify making snap judgements based on first impressions.
The way web designers can utilize this information is by recognizing how much your landing page matters. The way it looks will alter the emotional, mental, and psychological experience and connotations a customer has with your business and products. The visual effects such as font choice, colors, and images, affect the non-visual traits of your website including how they feel emotionally about your brand.
Consider making your website modern, clean, and professional. This will help a visitor’s experience by making them feel they are perusing through a trusted, high-quality source.
2. Ease of Access (The Intuitive Compass)
Accessibility with your website is essential. Content marketing is pointless if a customer cannot find it or be exposed to it. The most vital concept to keep in your pocket when considering your interface is intuition because it is the way our mind navigates through web design smartly.
When a website’s navigation bar is sensible, clear, and uncluttered, visitors feel at peace. It also helps in their experience if they have a hunch of where something might be, and it is there marked with a clear heading. The idea is making sure visitors have as few questions as possible, and they feel confident enough in your website’s design that they can assuredly find everything themselves.
So, make those entertaining videos which accompany your product so brightly in an easy to find location. Make sure you put your how to’s in a nice sub-category also!
3. Readability (Shielding Effects)
Fatigue is caused by so many factors when reading, such as sound and hard-to-read fonts. Social psychologists have analyzed these hinderances, and they even went so far as to create physical and mental shields to see if they could mask any of the difficulty caused by reading distractions.
You don’t want your readers to be dazed or preoccupied, so follow these steps to increase your site readability so your content marketing shines.
First, minimize distraction and simplify your design. Though you may have a mentally cluttered image of your business, this does not need to translate into any graphical or textual mess on your website. There needs to be calm or stability, as well as coherence and lack of overwhelm. This causes more comfort in your audience, gravitating them more toward your services. This reflects in font choice, color consistency, and varied visual stimuli.
When individuals access your website, you want to be sure you interweave graphics with text. The text itself also has to be varied so it isn’t just large blocks—imagine seeing a PowerPoint presentation which is just a wall of words and how much that causes information overload or overall discomfort. The way the text can be managed is by shortening paragraphs, adding lists or bullet points, and using easy to digest headers and headlines to break up the visual chaos.
4. Understanding (Emotive Responses)
Apart from the visuals, there is an emotional quality to what you’re presenting. Those who aware (or not) they are being advertised to respond best to empathetic and creative content. This manifests through language. Writing captions and content which is easy to understand and attaches in a meaningful way to the customer is key, however, it does not want to be too basic to where it is not appropriate for your audience. For optimal content marketing for your website, it would be wise to study your analytics so everything can correlate.
Each page must stand on its own, being unique, and providing new, insightful information instead of seeming to rehash the same inspiring imprecision which gives the visitors no direction. The keyword to keep in mind is comprehension.
Making web design with these emotive response in mind will create a more connected experience with your content marketing.
We live in a marketing world so focused on optimizing the perfect Instagram bio and making sure our high-quality PNGs fit in the Twitter header dimensions. Take a moment to realize how an entity must consider how many individuals click on the website link in a bio instead of scrolling through a backlog of tweets to get a better idea on your business mission.
The experience of doing that must be perfect! In lieu of you standing there in a prospective customer’s face to convince them why they should take a chance on you, your website has to be the face of your brand, with attractive content marketing alongside it.