WTF are... Chatbots and should I use them?
If you are a social media, you probably have a chatbot. If you’re a social media, and you don’t have a chatbot, you want one.
The question burning through everyone’s brains is… why? And also, what are they?
Let’s start with the simple part …
What is a chatbot?
Have you ever been online and used an instant messenger where you ask a question and you get an automated response back? For instance, asking website support if you’re online order went through?
These chatbots are capable from doing simple things like telling you the score of a sports game or even troubleshooting something wrong with your phone.
With the advent of Facebook Messenger and other popular instant messaging apps becoming progressively more mainstream, it makes sense that chatbots fit into the demographic of functionality people strive for, sometimes known as “conversational canvases”.
Natural Language Processing (NLP) which translates human to robot for understanding. They can also learn
Why? They are quick and accessible
They are more than just customer service now—brand identity replication
This back and forth communication can lead to consumer surprise and delight moments, which was the case when Dexter client Fatherly.com released the Dad Joke Bot for Father's Day. Send this bot a message via SMS, Facebook Messenger, or Slack, and you receive a relevant dad joke in return. "The dad joke bot is very married to the brand identity with logo, voice, and iconography, and gives people a chance to relate to the brand in a different way that is more meaningful," explains Ilkovich.