As a marketer, is Reddit worth it?
Reddit is one of the most influential social medias on the internet… so why is it so often left out of the Big Three?
In order to understand if Reddit is worth your time or not in your digital marketing strategy, you must first understand how Reddit functions.
How do we use Reddit?
One of the most amazing things about Reddit is its content—it is entirely unique because it is wholly user-generated. The content viewing structure is also not generated by a complex algorithm, unlike most social medias. If you upvote, it’s more likely to be seen. If you downvote, it’s more likely not to.
According to Dreamgrow, here are some base statistics to understand your general audience:
71% of Reddit news users are male
59% of them are 18-29 of age
47% identify as liberal (only 13% consider themselves conservative, and 39% as moderate).
47% of Reddit users are online almost all the time (compared to 21% of U.S. adults overall)
Users of the website, as well as those browsing, highly associate Reddit with authenticity due to its structure and community.
What are Reddit’s benefits?
Despite its seemingly archaic forum-like structure, Reddit offers a few benefits the other social medias like Facebook and Instagram do not provide.
Because of the high level of authenticity associated with Reddit’s culture, as a social media marketer, if your followers see you using the service, they may start to associate that keyword with you and your brand as well. This is something not often associated with most social medias now as skepticism has raised about advertising methods and privacy concerns.
There is also such a wide array of people on the website, ranging from average individuals to professionals in their respective fields.
Using Reddit can not only allow you to learn more about your chosen product or branding as a subject, there are also countless journalistic opportunities and insiders. More times than not, news is leaked or posted on Reddit’s news sub-forums before others have a chance to write full articles about it.
How do I use it?
Brainstorming—not only is there a lot of news and funnies on Reddit, there is boundless creativity. There are probably twenty subreddit variations of your particular business passion and all of them have something unique to offer. If you’re feeling stuck, maybe do a bit of surfing among the Reddit waters to dig up something revolutionary.
Encourage user engagement—as we stated previously, all of the content on Reddit is user-generated; big businesses and customers are on the same playing field. Encouraging user engagement by asking to create content or participate in conversation are just two ways to bring yourself to your audience.
Customer service—we all know how effective social media marketing is at talking to brands about their products. Since Reddit is forum-style, it is a great pathway to an extensive conversation, whether it be praise of constructive criticism.
Interviews and AMAs—give your followers and customers a chance to get to know you better. Hosting “Ask me anything’s” are a fantastic way to engage casually with people on a larger scale. You can also direct the conversation or set a theme for the AMA.
Some resources to get you started
RedditList — allows analysis of the current top subreddits, including ranks via subscribers, growth, recent activity
Reddit Insight — tracking individual accounts or topics, as well as much more
Reddit Enhancement Suite — beef up your Reddit strategy with these tools
Most important, don’t be afraid to experiment with the platform! We know it’s going to be here for awhile, since it has stayed so true to its roots and still maintains a high traffic flow.