Pros + Cons of Patterning your Instagram
We love things that are pretty and organized, and we know we can implement that into our Instagram… but is it always the right choice for your startup or brand?
Here are a few pros and cons to consider if you want to make the anatomy of your Instagram grid the most aesthetic.
Con: Using certain patterns look good on your profile, but not as individual posts.
The most notable example of this is the “Puzzle” grid strategy. Let’s be real—it’s one of the most creative uses of the Instagram grid, and visually, it’s a lot of fun! However, seeing these pictures in your feed can sometimes look blurry and unappealing. Imagine posting an #OOTD and one of the squares that pops up on someone’s feed is a picture of a random wrist and part of a hip with cut off lettering.
It can also be overwhelming to those scrolling if you post a lot of photos simultaneously (which, you should if you want the image to come together on your profile immediately). Nobody wants to see you spam-post a bunch of blurry images at once. It can be done effectively, you just have to be careful and attentive.
Pro: It demonstrates you care about curating your socials.
Audiences love it when they can infer how much time and effort you put into your brand and product. If you make a visually appealing Instagram grid, not with just high quality pics, but also a nice layout, it can read off to customers that you care about how they see your ideas and products.
Con: It can sometimes limit what content you post and when.
There are times when you may have a really cool announcement or travel photo to post, but you have to wait until you post three pictures in a row with a yellow hue before you are able to post your predominantly green photo that is very relevant, right this second.
Keep in mind sometimes if you have a theme, you need to hold to it even when you have an itch to post something cool.
Pro: There is topical consistency.
When your audience knows what to expect from you, then you know you’ve created a definitive brand for yourself. When you have a pattern which posts pictures of only a certain number of things, then even if people scrolling don’t see the username, they will know who posted. That type of mental connectivity with your customers, as well as implementing that type of association with certain images and products, is the key to make your customers familiar with you.
Ultimately, the biggest takeaway is to consider all of your options to determine if this Instagram strategy is right for you. The most important aspect of any photo-based social media marketing is this: high quality photos matter most—everything after is just a bonus.