What is a Sentiment Analysis? How Do I Conduct One?

Not all press is good press, and not all social media engagement is good engagement. Sure, you might suddenly get a bunch of shares and reactions to your posts, but that doesn’t mean it’s a good thing. People might really hate what you share.

But how do you tell?

You can find out by conducting a social media sentiment analysis.

Interview with Canopy Hats

Straight out of Venice Beach, Calif., is a new company that will change the world of fashion—Canopy Hats. This new eco-initiative challenges contemporary ideas of how fashion is made, even down to accessories we often overlook.